It seems as if promoting one's Web site gets even more complicated every couple of months now. Most of the major traffic-producing search engines and directories have gone to paid submission and "pay per click" plans. And shifting alliances between those major engines and their partners can temporarily ruin even the best laid plans. You have to stay on top of unfolding events or your Web site will get buried on page 35.

As of this writing Google, Yahoo! and MSN control most of the search requests performed on the Web. If you don't take the guidelines for these search engines into consideration when designing, optimizing and marketing your Web site you'll miss the lion's share of potential income.

Search engine optimization, or tweaking a Web site's component parts to help it place highly in search results, is the still the best-- and cheapest-- way to generate traffic. We know how to do that, and we do it well.

Wall Communications has a menu of SEO actions that will boost traffic to your site. Each procedure is ethical and within acceptable search engine guidelines-- there's no spamming, disposable-domains-of-the-month, doorway pages, or keyword cramming that would jeopardize your Web site. We've been students of search engine optimization for several years. We know what makes a site search well.



Preliminary Site Analysis-- Both Yours and Your Competitor's.

• Evaluate your present search engine placement for your main search terms
• Review site architecture and internal linking
• Evaluate status of reciprocal linking
• Analyze competitor's standings, their use of SEO and how you rank in relation to their sites.
  

Consult with Management on Goals for Web Site.

• Design SEO program to complement any any existing bricks and mortar business
• Advise management on spectrum of free submissions and pay per click advertising options
  

In-depth Keyword and Search Term Research.

• Run extended keyword analysis to determine search terms used by customers in your market
• Develop the cluster of keywords and search terms tailored to your business

Optimize Your Web Site.

• Edit site content for optimum keyword density
• Optimize title, description and keyword meta tags
• Edit internal site linking
• Edit and rewrite home page text for optimum searchability
• Edit internal page text
  

Submit Your Site to Recommended Search Engines and Directories.

• Manual submission to Google, Open Directory Project, AltaVista, other free engines
• Paid submission to Yahoo directory
• Paid submission to Inktomi, Fast Network
  

• Advise and guide your staff on setting up this important option or we handle it for you.
  

• Quarterly report of placement in each search engine-- by keyword and phrase